If it can be written or imagined, it can be brought to the screen.

The visual identity project for the rebranding of Odeon Cinemas is centered on crafting a cohesive and compelling image that captures the versatility and richness of the films showcased at this iconic theater. The goal was to develop a design that is both flexible and impactful, seamlessly adapting across a wide range of formats and platforms—from posters and brochures to digital media and social networks. With a distinctive yet adaptable aesthetic, the cinema will enhance its appeal, draw in a broader audience, and solidify its status as a cultural landmark in the city.